Hamilton Edward

Client

Hamilton Edwards, a PEO consulting and advisory firm

Industry

Business Consulting

Challenge

Hamilton Edwards, despite being a well-established player in the PEO consulting space, was facing challenges in generating qualified leads and increasing brand awareness online. They needed a digital marketing strategy that would effectively target their ideal audience and showcase their expertise.

Client Overview

Hamilton Edwards is a leading PEO consulting and advisory firm with over 27 years of experience in the HR and insurance industry. They help businesses across the US navigate the complex world of PEOs and Administrative Services Organizations (ASOs) by providing customized solutions that address their specific needs and challenges.

Zytal’s Personalized Strategies

SEO: Conducted in-depth keyword research to identify relevant search terms used by potential clients. Optimized website content, meta descriptions, and title tags for improved search engine ranking. Built high-quality backlinks from authoritative websites
Content marketing: Developed targeted blog posts, articles, and infographics addressing key pain points and challenges faced by businesses considering PEO services. Leveraged social media platforms to distribute content and engage with the target audience.
Paid advertising: Launched targeted pay-per-click (PPC) campaigns on Google Ads and LinkedIn Ads to reach decision-makers actively searching for PEO solutions. A/B tested ad copy and landing pages for optimal conversion rates.
Conversion optimization: Analyzed website user behavior and implemented conversion optimization techniques to improve lead capture forms, calls to action, and overall user experience.

Measurable Impact & Results

208%

Surge in Organic Search Traffic

326%

Successful Outcome from Paid Advertising Campaigns

79%

Notable Enhancement in Brand Awareness and Online Visibility

259%

Expansion in the Generation of Qualified Leads

Results

01Increased organic website traffic by 79% within a year through targeted SEO efforts
02Generated 304% more qualified leads through a combination of organic and paid channels
03Achieved a 22% conversion rate for website visitors, demonstrating the effectiveness of lead nurturing strategies
04Established Hamilton Edwards as a thought leader in the PEO consulting space through high-ranking content and industry recognition
05Business expansion tripled in just 12 months. This swift growth has established them as a major player in the market, enabling them to pursue new opportunities and expand their customer base.

Zytal’s comprehensive lead generation and SEO strategy helped Hamilton achieve its marketing goals. By addressing technical SEO issues, creating valuable content, optimizing local presence, and leveraging PPC advertising, the Zytal team helped a client attract more qualified leads, improved conversion rates and established it as a leading PEO consulting and advisory firm.