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Client

Living Your Life Without Limits, founded by Shannon Jackson, The People’s Nurse
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Industry

Personal and Business Development, Health & Wellness, Motivational Speaking
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Challenge

Living Your Life Without Limits (LYLWL) was struggling to reach its target audience despite offering valuable resources and services. They needed a strategic approach to attract new clients, expand their online presence, and ultimately achieve their business goals.

  • Competitive market saturated with similar services
  • Limited online presence and brand awareness
  • Difficulty attracting targeted leads and achieving organic search visibility

Background

Shannon Jackson, a registered nurse and motivational speaker, launched “Living Your Life Without Limits” to empower businesses or individuals to overcome challenges and achieve personal and professional growth. While passionate and knowledgeable, Shannon’s online presence wasn’t effectively reaching her target audience or generating leads. She needed a digital marketing partner to level up her message and attract potential clients.

Strategies & Tactics Implemented

1.Website Optimization

  • SEO Audit: Identified technical and on-page SEO issues hindering website visibility
  • Strategic Keyword Research: Targeted relevant keywords aligned with Shannon’s expertise and audience interests
  • Optimized Content: Rewritten website content for better search engine ranking and user engagement
  • Technical Fixes: Improved website loading speed, mobile responsiveness, and overall user experience

2.Content Marketing

  • Blog Development: Created a regular blog featuring valuable content on personal development, overcoming challenges, and wellness advice
  • Social Media Management: Established and actively managed engaging social media profiles across relevant platforms
  • Email Marketing: Developed targeted email campaigns & Newsletters to nurture leads and promote services

3.Lead Generation

  • Landing Page Design: Created high-converting landing pages with clear calls to action (CTAs) for capturing leads
  • Lead Magnet Development: Offered free consultations or webinars in exchange for contact information
  • Call to Action Integration: Implemented strategic CTAs throughout all marketing materials

4.Paid Advertising

  • Targeted Social Media Ads: Reached specific audience segments aligned with Shannon’s ideal client profile
  • Search Engine Marketing (SEM): Launched strategic PPC campaigns to improve website visibility for high-value keywords

Measurable Impact & Results

156%

Boost in Organic Website Traffic

202%

Significant Growth in Lead Generation

374%

Remarkable Increase in Social Media Engagement

1,030

Expanded the email list by noteworthy subscribers

Zytal’s strategic approach to lead generation and SEO significantly boosted the online presence and client base of “Living Your Life Without Limits.” By understanding Shannon’s audience, creating engaging content, and implementing effective digital marketing tactics, we helped her achieve business goals and empower others to live their lives without limits.

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