Van Horn Venture

Client

VanHorn Ventures, Government Contract Business Consulting Firm

Industry

Government Contracting

Challenge

VanHorn Ventures was struggling to generate qualified leads. Their website visibility in search engines was low, resulting in limited organic traffic and inquiries. They needed a strategy to attract their target audience of small businesses seeking assistance with winning government contracts

Limited online visibility
Inconsistent brand messaging
Ineffective lead generation

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Background

Vanhorn Ventures, a well-established consulting firm specializing in government contracts, struggled to attract new clients despite their expertise and proven track record. Their online presence lacked visibility, and their marketing efforts weren’t effectively reaching their target audience.

Zytal's Approach

Comprehensive SEO Audit and Optimization

Conducted in-depth website analysis and competitor research
Optimized website content for relevant keywords in the government contracting sector
Improved website structure and technical SEO for search engine crawlability
Implemented ongoing link-building campaigns to boost domain authority

Targeted Content Marketing Strategy

Developed high-quality blog posts, articles, and case studies showcasing Vanhorn Ventures’ expertise
Leveraged industry trends, data, and client success stories to create engaging content
Optimized content for search engines and social media sharing
Established Vanhorn Ventures as thought leaders in the government contracting space

Multi-Platform Lead Generation Campaigns

Launched targeted PPC campaigns on Google and LinkedIn, reaching decision-makers within government agencies
Designed compelling ad copy highlighting Vanhorn Ventures’ unique value proposition
Developed landing pages specifically designed to capture leads from paid advertising campaigns
Utilized social media marketing to build brand awareness and nurture leads

Conversion Optimization and Lead Nurturing

Analyzed website user behavior and optimized landing pages for higher conversion rates
Implemented lead nurturing workflows through email marketing to engage leads and move them further down the sales funnel
Provided valuable content and exclusive offers to nurture leads and build trust

Measurable Impact

01Increased website traffic by 74% within 12 months
02Improved organic search ranking for key government contracting terms by 31 positions
03Generated 63% more leads from the website and PPC campaigns
04Increased conversion rate by 27% through website optimization
05Secured several new government contract consulting projects

Zytal’s comprehensive digital marketing approach significantly improved Vanhorn Ventures’ online visibility, lead generation, and, ultimately, their success in the government contracting sector.